Back in May 2017, when Singapore-listed construction, engineering and property development firm BBR Holdings purchased Goh & Goh Building en bloc for $101.5 million, little did CEO Andrew Tan realise that he had hit the jackpot.
Hence, he decided to name BBR’s new development there The Linq @ Beauty World. The Cross Island Line will pass through Bukit Timah too. Tan is hoping that Beauty World MRT Station will be the interchange station for both the Downtown Line and Cross Island Line. “It will make a lot of difference to the traffic flow by serving two lines,” says Tan.
Nearby, the new Bukit Timah Community Building is under construction, while the adjacent hawker centre and wet market will be redeveloped. In the future, the Community Building will include a community club, indoor sports hall, community library and eldercare facilities. It is also directly across the road from The Linq @ Beauty World.
The former Goh & Goh Building had sat on a 30,874 sq ft, freehold site. After BBR acquired the site, it purchased close to 15,000 sq ft of state land fronting it. This expanded its area to 45,757 sq ft, giving it greater prominence along the junction of Upper Bukit Timah and Jalan Jurong Kechil.
The Linq will have a five-storey podium, with 53 commercial units across the first two levels, carpark on the third and fourth levels, and the residents’ facilities deck on the fifth level. The 120 residences span the sixth to 20th floors. They are a mix of one- to four-bedroom apartments.
The location of the site and its convenience also enhance the rentability of the units, adds Gafoor. The Linq will therefore appeal to both investors and owner-occupiers, especially singles and couples. He therefore expects to see strong interest, particularly for the one-, two-bedroom and two-bedroom-plus-study units.
Besides the integrated transport hub, The Linq is conveniently located near greenery, such as Bukit Timah Nature Reserve and the Rail Corridor, where the former Bukit Timah Fire Station and Beauty World area have been earmarked as gateways to nature and as heritage attractions.
“We hope that our project will kickstart the rejuvenation of the Bukit Timah area,” says Sing.